Author: plgaccount

After 30 Years, PLG has moved to Chicago!


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After 30 incredible years in Schaumburg, we’re thrilled to announce that we’ve moved to Chicago! Our new home is located at 750 N State St, 7th Floor, Chicago, IL 60654.

Schaumburg has been more than just our office location; it’s been our community, our foundation, and the place where we’ve built countless relationships. We’re deeply grateful for the memories, partnerships, and achievements we’ve shared over the years. Thank you, Schaumburg, for three decades of support and friendship!

As we embark on this exciting new chapter, we’re looking forward to all that Chicago has to offer. Our commitment to providing exceptional service remains the same, and we can’t wait to continue our journey with you from our new location.

Here’s to new horizons, growth, and continued success in the Windy City!

Machine Translation


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The question that every Translation Service Provider answers several times a week. “Why can’t I just use Google Translate?”, and the truth is that you can! Online machine translation tools are a great resource for quickly understanding content, learning how to say a simple phrase while traveling, or doing a trend analysis on large volumes of text. When it comes to professional content being used in a business, legal or medical setting which holds some liability or company image however, that is when it is imperative to seek professional help. 
 
Machine Translation (MT), different from Translation Memory (TM), has evolved greatly over the years. It started as a basic substitution program, which would replace one word in the source language with the “equivalent” word in the target language. Obviously, this had fairly bad results, as it doesn’t take into consideration changes in syntax, grammatical structure, verb conjugation let alone the issues of context, culture, and other nuanced issues while translating. 
 
Over the years this system has greatly improved to what is known as Neural machine translation. NMT uses a neural network, aka a brain like network, which has the ability to learn grammatical structures and phrasing based on statistical analysis of translations that already exist. Over time the system learns to create better and more natural translations as more and more datasets (i.e. translations) become available to it. 
 
As amazing as the technology has become, and not doubt will continue to improve, it still has large flaws. For anything beyond basic phrases and sentences, any native speaker can look at a text output and know that something is off. Even if there are no glaring mistakes, or hilarious gaffes in the translations, they can often simply come across as not quite natural sounding. 
 
If your goal is what we refer to gist translation, then MT might be perfect for you. No point in paying to have an email translated, if you simply need to know if someone said yes or no to a request. But if your translation is going to be the face of your company in a new country, or hold the risk of physical, legal or financial injury should something be miscommunicated, then Google Translate just isn’t going to cut it. 
 
Translators spend decades of their lives becoming fully fluent in multiple languages, studying a myriad of topics in both languages, testing and certifying their skills with various organizations, and continuously improving their knowledge sets to perform their jobs well. While there may come a day in the future, where machine translation is flawless and beautiful; conveying everything from technical engineering datasheets, to love poems in perfectly balanced couplets, we are still a long way off. So in the meantime, reach out to your preferred translation vendor for your next multilingual project, leave the languages to us!

 

PLG Listed as Key Industry Player in Market Analysis on Packaging and Labeling Translation Services


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Statsndata.org recently published a comprehensive market analysis report focusing on the Packaging and Labeling Translation Service Market in New York, November 2023. We are proud to be listed as a key industry player.

Source: https://thenelsonpost.ca/news/479410/packaging-and-labeling-translation-service-market-analysis-to-2029-absolute-translations-ptranslate-acclaro-protranslate/

If interested, you can access a sample of this report here: https://www.statsndata.org/download-sample.php?id=142479

This report caters to a wide audience, from industry experts looking to learn about the dynamic Packaging and Labeling Translation Service market to newcomers seeking guidance. 

Our label translation services include the following:

  • Professional translation of label and packaging text into over 50+ languages
  • Layout of the target language into either monolingual or bilingual format
  • Food label compliance review for Canada into Bilingual Canadian French
  • General Label Compliance Review for Canada into Bilingual Canadian French

Translating your labels into foreign languages is a key task when it comes to international business expansion. Should a foreign distributor choose to pick up your product, they will need your team to provide materials like label, marketing, packaging, and instructional text into different languages so you can cover a wider customer base.

Precision Language and Graphics has completed over 5000+ label translation projects in our 30 years of operation, ranging from simple translation of text to full compliance and regulatory review and redesigning of labels into bilingual Canadian French and English format.

Should you be interested, you can check out our website below or send us a request for quotation.

Translation Memories


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Translation Memories are perhaps the most important and vital technology advancement in the translation industry. They allow us to perform our jobs faster, more accurately, with higher consistency and lower costs than ever before.  TMs however, are NOT that same thing as machine translation, and take significant practice and skill to use effectively. 
 
At PLG we utilize the commercial software Trados, which is the leading TM program used to store previously completed translations and assist our translators in current projects. As our professional translators work, they enter their translations into a stored database built just for your company. When future material comes up that is similar to something that was previously translated, the software suggests the “memorized” translation to the translator. The translator then reviews the translation, makes any adjustments necessary, and saves the updated translation to the memory once again. This memory applies to content that is repeated not just within a given document, but across documents and projects.
 
Over time as we work with a client the translation memory grows larger, and our translators have more material to reference. This allows us to provide more accurate, consistent translations both faster and less costly. Two good examples are the TMs we have built for our customers at Walmart and HoMedics in the past years. The TMs combined have over 3 million translation pairs of sentences between a source language and the target!

5 tips to stay on budget with your translations


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1. Discuss your budget goals with your translation service provider

A key part of our business is forming partnerships with our clients. As a trusted advisor and service provider for our customers, we are always happy to discuss budget, timeline and any other details as you begin looking into a potential translation project. If a client of ours has a strict budget, we are always happy to chat beforehand and discuss, if the budget seems reasonable for the project, or what we can do to help them stay within their desired spending range. This could involve changing the project scope, timeline, languages or other key details to ensure we meet our clients’ goals. Reach out to us early on during your project planning phases, and we will be happy to provide estimates, and provide helpful advice to lowering the cost, turnaround, or any other special requirements you have. 

2. Send larger volumes of text at one time

One of the most important factors on project pricing is the volume of text we are translating. The more text we are translating, the better per unit rates we can offer our clients. Whenever possible we tell our clients to combine files together into one project. Grouping as much text together as possible will provide you the cheapest possible per word rates. Smaller projects are charged more based on the time involved than the amount of content being translated, so this results in higher per unit costs. If you find yourself frequently sending small projects for translation, see if you can hold off and group several of the projects together. This helps streamline our processes, utilizes fewer resources and can therefore offer better prices. 

3. Translation Memory (stick with your Language Service Provider)

Our translation memory system is crucial for offering discounted translations, improving accuracy and consistency across documentation, and speeding up turnaround times. However, this only works to its maximum potential when we have been working with a client for a significant amount of time. If you are frequently switching language service providers, or using multiple vendors, it is possible that you are increasing your spending and missing out on translation memory discounts. The longer we work with a client the larger our database of translations grows for their company. The larger that database grows, the more likely it is that we will have translated some similar content in the past. Some of our largest customers wind up with more than 50% off their translations, or even getting translations back for free, simply because most of the work is already completed through our TM. If you find a translation provider who does good work, is quick and professional, stick with them and you will see even greater benefit down the road.

4. Sort through your text first, keep a record of previously translated content

If you frequently translate very similar content, another way stay on budget is to keep a record of and store anything you previously had translated. Some of our clients keep an excel sheet with content that has already been translated. They can then do a CTRL + F search in the sheet to find the content and its corresponding translations. This can save some serious time and money by not having to resend content you’ve already had translated. You can use this tactic to eliminate pages from a catalog or paragraphs on a brochure that no longer need to be processed or worked on by your LSP.

5. Leave plenty of time for translations

The final big impact on translation cost is time. Our highly budget conscious clients know that translations take time, and so to avoid paying higher fees, they ensure that they have plenty of time allowed for our translation teams to do their work. Our team is always prepared to meet a tight deadline, work overnight, or through holidays, but this typically comes with added costs to our clients. If you know you have a project coming up in need of translation, and you already have a set deadline, reach out to us early on. Even if your content isn’t finalized or ready to be translated yet, giving our team a heads up can go a long way to ensuring we have our resources in place and can help keep the cost lower. Sending something with no heads up and needing same day or next day translation, will almost always require our team to add rush charges. 

Use these 5 tips as you plan around your translation needs, and you will be sure to keep your budget under control!

Preparing for International Trade Shows


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Trade Shows are becoming larger and hosting more international companies than ever. The 2023 Inspired Home show boasted more than 1,600 exhibitors from over 50 countries and more importantly, retail buyers from over 125 countries. The 2024 International Manufacturing Technology Show (IMTS) in Chicago is slated to host over 100,000 visitors from over 100 different countries. With an international presence like this, many U.S. businesses are finding it necessary to provide their marketing materials in multiple languages.

It is important to prepare in advance for the coming events. If your company is looking to attend any shows or expos in the next few months, we would suggest that you begin discussing what international markets you want to target now. Below are the most common types of materials that are translated before upcoming trade shows:

  1. Bilingual Business cardsHave one side of your business card in English and the other in another language. Most common languages include Japanese, Arabic, Chinese, Korean, Spanish and French. 
  2. BrochuresTranslate your brochures and sell sheets to have available at your booth. If costs are a concern, you may want to only translate important or key information or brochures for your top products.
  3. Product Catalog If you are looking to attract buyers from around the world, it may be beneficial to have a full catalog of your products available to peruse in multiple languages. 
  4. Slideshows or other sales materials – If you have a slideshow or other digital presentation at your booth, you may also want to translate that too.  Give your guests the option to receive a copy of the presentation as well, either through a CD or through e-mail.

By preparing for the international visitors at whichever trade show you will be attending, you are showing that your company has a global presence and is interested in selling internationally. By presenting information in their native language, your customers will be able to absorb the message that you are trying to send. You may also have potential buyers out there that are going to go with you instead of one of your competitors because you have your materials translated when they do not. Being prepared could mean the difference between solidifying a sale and having the client walk away. PLG is here to support your marketing translation needs, whether it is translating brochures, manuals, or sales materials like business cards, handouts, etc.

To reach out to our team for a quote, click the button below:

Translation Expectations


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Translation is a unique art which requires great attention to detail, creativity, and a vast knowledge of two languages. It also requires open conversation between the original content creator and the translation team to achieve the best possible results.  As a rule, our job as a translation firm is to adhere as closely as possible to the original content being translated, while appropriately conveying the information in the new language. However, this is not always what the client is expecting or looking for in a translation. 

At times, a client may need a very literal and exact translation for legal or other reasons. Legal translations are generally much more literal and do not require extensive work on tone and style. In this case, the translator will often forego alterations that would make the translation sound more natural in the new language. They will adhere to the same structure and syntax as provided in the original. 

In other instances, the client will not be looking for adherence to the original at all. They may be open to the translator altering sentence structure or order, even omitting or adding information that is not in the original. These cases are a bit trickier, as it takes more knowledge of the source document, the intended target audience, the nuances of the meaning in the source and how those meanings may be best conveyed in the target language. 

Our translation team is often able to provide this to a degree, but this is where we must have more extensive conversation with our clients.  After some conversation, for example, we may discover that the client isn’t really looking for a translation at all. Afterall, a translation implies having a source document, and bringing that same content into a new language. However, sometimes what a client is really looking for is for new content to be created specifically for a new market. In cases, like these we may advise our clients that what they actually need is a marketing team in place in the new target country to handle creation of the new content. The marketing team will have a better understanding of the product or service, and the intended effect the content is supposed to have on the new audience. 

When it comes to marketing translation services, our team ideally will not make changes to your text, but heavily focus on style, tone, and message conveyed. We will make changes to make your content more natural for native-speakers and for your audience, without adding and subtracting any meaning.

As with most projects, it is best to always be clear about what your translation needs are and our team can help satisfy those needs.

It is important to communicate with your translation vendor about your intended goal and audience for content you are bringing into a new language. With a brief conversation our team will be better able to advise on how you may wish to approach your translated content.

PDF Files – Useful for translation?


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Translating PDF Files Explained

 
 

It’s hard to imagine life without pdf files. They excel at sharing and presenting information but are not meant to be edited or altered. The question is, are they useful for translation? The answer? Yes but…

Normally, PDF files are created in other software programs like Microsoft Office (Word, Excel, etc) or Adobe (InDesign, Illustrator, Framemaker, etc). When it comes to translation, it is always best for us to work with the files in their original format. This way, our in-house graphics team can overwrite text and edit the files so when they are translated, they look identical to the original file. 

Translation is most easily done when the files were originally created in Microsoft Word, Excel, Powerpoint, or other Office programs. If your pdf was created in one of these software programs and you have the original file, it would be much better for us to receive the original for both quotation and translation.

The same is true of more complex graphics software like Framemaker, Illustrator, InDesign, etc. If you would like our graphics team to work on your files directly, please send us the packaged files (with links and fonts) and we can deliver to you a translated document that looks identical to the original file. 

That being said, it is perfectly fine if you only have the PDF! We can still work with it. We will just need to recreate it in another one of these programs (like Excel, Word, InDesign, or Illustrator) and this is more expensive because it is like starting from scratch.

So in conclusion, you can send us PDFs for quotation purposes and for translation purposes, but if you have the original format of the file, that is always best.

If you have a PDF that needs translation, send it over to a PLG team member today and we will be happy to chat about the best way to handle it!
 
Click here to contact us.

Translation for E-Learning Courses


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Technology has changed the way the world learns. With information just a few clicks away at any given moment, E-learning has continued to expand as a primary method of education in the 21st century. With education programs accessible from anywhere in the world, it is increasingly important for companies to recognize the role of translation in their programs.

Our client, Mastery Coding (https://masterycoding.com), has been working closely with our team to have their coding education programs localized into Spanish. Our work together includes several courses being taught over multiple semesters, over 100,000 words estimated for translated content and many hours of voiceover. 

As a translation service provider, our goal is to integrate new languages as smoothly, and seamlessly with your product as possible. When it comes to E-learning, and computer coding in particular, there are several unique difficulties which have to be confronted when translating:

  1. Voiceover and Subtitling – E-learning often comprises of educational videos and corresponding worksheets, tests and quizzes. In order to ensure that all students receive and understand the same content, it is important to have content available in their native language. This includes providing narrators and educators who speak their language. Video voiceover with an experienced team greatly increases students’ comprehension of the material. Considering the tone, vocabulary and syntax used in videos is important across all languages to ensure the same quality of content is being provided to all students regardless of the language they speak.
  2. Technical Content Translation – Computer coding is often a daunting topic with complicated jargon, so when teaching the topic to new students, it is vital that the vocabulary is nailed down in all languages. We work closely with our clients to make decisions regarding terminology, syntax and tone of any content we translate. In some cases, that means leaving the term in English and in others it requires extensive research to find the right term or phrase. 
  3. Audience – At the start of any project we inquire about the intended audience for the translated content. In E-Learning this is especially vital as it can influence the tone and vocabulary used. Is this for young students with no current experience in the subject, or is it for experts who are learning about the newest innovations in their field, or is this for a corporate training event?

If your company is looking into providing training programs, videos, worksheets, or other educational material for an international audience, give us a call and we can discuss how to best prepare your multilingual content!

Trade War vs. Trade Trend – PLG’s real-world observation


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In the first half of the year we have witnessed a surprising trend with our business card translation requests dropping by nearly 50% compared to the average numbers over the past several years. This may indicate a drop of business travel, reflecting companies are cautious in forecasting future business volumes due to uncertain international relationship among the U.S. and its major trade partners. 

In the meantime, while people many are worried about slowing international trade, we have surprisingly also seen a 60% jump in our document and multimedia translation business lately comparing to early months of the year. This is absolutely a solid evidence that international trade is still very resilient, and that companies are optimistic regarding the future. Based on opinions of how trade relations might change some newcomers in the game may be hesitant to begin investing in their international presence. While others, who may already be established in foreign markets are confidently doubling down, and ensuring their content is available in multiple languages. 

The question is: What will you do? 

Interested in reading more? Check out this New York Times Article which discusses the same topic.